iRostrum enables international speciality merchants, high-volume retailers, and Britain’s oldest wine & spirit merchant to run beautifully presented, fully branded, and compliant online auctions under their own name. Designed for premium wine and spirits sales, the platform delivers a refined, intuitive bidding experience trusted by serious buyers worldwide.
iRostrum is not a generic auction software. It is purpose-built for fine wine and spirits businesses that want to introduce or scale auctions as a professional, controlled sales channel.
Since 2023, iRostrum has worked closely with leading merchants and specialists in the sector, refining capabilities that reflect the expectations of collectors, connoisseurs, and experienced bidders. The result is an enterprise-grade auction platform that balances presentation, performance, and operational confidence.
Whether auctions form a small part of your business or a growing revenue stream, iRostrum provides the flexibility to scale without compromising your core brand or customer relationships.
Fully Branded. Fully Controlled. Fully Compliant.
Operate auctions entirely under your own brand, on your own domain, with no visible third-party marketplace involvement.
This allows retailers and specialist merchants to introduce auctions with confidence — as an extension of their business, not a risk to reputation or operations.
Launch auctions quickly using a Fine Wine & Spirits template developed with established merchants.
Structured catalogue layouts designed for clarity and credibility
Consistent, professional presentation across lots and auctions
Reduced setup time without sacrificing quality or detail
Showcase bottles, labels, and packaging using immersive 360° imagery.
Wine-Searcher remains one of the most effective channels for driving high-intent buyers to fine wine and spirits listings. Many iRostrum customers use Wine-Searcher to promote auction catalogues and individual lots, directing qualified traffic to their branded auction experience.
While iRostrum does not currently provide a dedicated Wine-Searcher or LWIN integration out of the box, the platform is designed to work comfortably within the wider fine wine ecosystem.
A Simpler, More Intuitive Bidding Experience
Many bidders using iRostrum-powered auctions are highly experienced, regularly participating in sales run by leading international auction houses.
Consistent feedback highlights that the iRostrum bidding experience feels simpler, clearer, and more intuitive, particularly when managing multiple lots as auctions approach their close. By removing unnecessary friction and complexity, iRostrum allows bidders to focus on the auction itself — not the mechanics of the platform.
A Hardened User Experience, Refined Over Time
iRostrum’s user experience has been continuously refined since the business was incorporated and is now in its fourth generation, shaped by real-world auction usage and bidder behaviour.
The platform is fully responsive across desktop, tablet, and mobile. As users navigate forwards and backwards through an auction, iRostrum intelligently retains key search results, filters, and selections — ensuring bidders never need to start searching again, even when exploring large catalogues.
Designed Around How Bidders Actually Bid
Experienced bidders often browse early, shortlist lots of interest, and return as auctions approach their close. iRostrum is designed to support this behaviour.
Bidders can:
This enables bidders to manage multiple lots confidently during time-critical moments, reducing missed opportunities and supporting stronger engagement.
Why This Matters for Fine Wine & Spirits Auctions
In premium wine and spirits auctions, trust, clarity, and continuity are essential.
By combining refined presentation with a hardened, bidder-led user experience, iRostrum delivers an auction environment that meets the expectations of serious buyers while supporting better outcomes for sellers.
Experience the 360° View with a World-Class Example
Click and drag on the image to see the 360° view in action. It’s seamless, intuitive, and exactly what today’s bidders are looking for.
Run Your Online Wine Auctions With Confidence
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Berry Bros. & Rudd were looking for a tried and tested technology partner who both understood our ambition, but also had practical working knowledge of auctions. We understood a lot of the theory, but iRostrum were incredibly well-placed to help demystify some of the nuanced aspects of auctions as well as matters of best practice. After a thorough review of a number of auction platforms, we selected iRostrum, confident that they would provide the flexibility, security and performance that we required to meet our needs.
Having set ourselves ambitious timelines for our first auction, the speed-to-market of the selected solution was also a significant factor in the selection process. While the platform delivered a lot of the functionality that we required, we challenged the iRostrum team to deliver against a greater scope of work; a challenge that they accepted with relish and delivered on. Greg’s technical knowledge, combined with Marijke’s experience from working for several major auction houses, provided a depth of knowledge and a valuable sounding board.
The system itself was complex yet comprehensive, and the team quickly learned how to navigate the back end with ease. The iRostrum team became integrated within the project team and were both reactive and proactive to the demands of the project. Feedback from customers has been very positive thus far. They have also been keen to make suggestions for where we might make improvements to the platform, which we will look to implement in time for our second sale.
Our first auction was a resounding success, and we were delighted to be able to report a 100% sell through rate; a ‘White Glove’ sale. We look forward to building on this initial success in the future as we continue to offer our valued customers more ways to maximise the value of their wine and spirits collections.
Geordie Willis, Berry Bros. & Rudd
