Run fully branded online auctions for classic, prestige, and specialist vehicles — including collections and fleets — under your own brand and full control.
iRostrum is a white-label online auction platform designed for serious automotive sellers who value presentation, trust, and a calm, professional buying experience for bidders.
iRostrum is purpose-built for organisations selling high-value vehicles and automotive assets where presentation, provenance, and buyer confidence are critical.
Working closely with automotive specialists, auctioneers, dealers, and fleet operators, we understand the realities of this sector — from the importance of accurate vehicle information and bidder verification to delivering a composed buying experience for experienced, time-pressured bidders.
Whether you are selling a rare collector car, specialist inventory, automotive memorabilia, or managing a structured fleet disposal, iRostrum provides the control and flexibility required to operate auctions at a professional standard.
iRostrum is used across the Classic Cars & Automotive sector by:
Classic and prestige car auctioneers
Automotive and specialist vehicle dealers (cars, motorcycles, boats, trucks, and other specialist assets)
Fleet owners, OEMs, and corporate remarketing teams
Automotive specialists, valuers, and consultants
Collectors and collection managers
Automotive memorabilia and automobilia specialists
All operate on a fully branded, white-label platform, retaining ownership of their buyer relationships, data, and sales processes.
Accurate Listings. Professional Presentation. Confident Buyers.
Purpose-Built Vehicle Listings
iRostrum supports professional automotive catalogue presentation, enabling sellers to structure vehicle listings clearly and consistently so buyers can assess assets with confidence.
Vehicle information is presented in a way that supports transparency, comparability, and informed bidding — reinforcing trust in both the asset and the auction process.
High-Impact Media & Listing Presentation
High-value automotive assets demand clear, focused presentation. iRostrum supports rich media-led listings that allow vehicles to be showcased professionally without visual clutter.
Listings are designed to keep buyer attention on the asset itself, supporting confident engagement throughout the auction lifecycle.
Search & Discovery Designed for Vehicles
Buyers can navigate automotive catalogues quickly and intuitively using vehicle-relevant search and filtering, helping them move efficiently from discovery to decision.
This reduces friction for experienced bidders, shortens evaluation time, and supports confident participation across desktop, tablet, and mobile.
Many bidders using iRostrum-powered auctions are highly experienced and regularly participate in sales run by established international auction houses.
The bidding experience is intentionally designed to feel calm, clear, and predictable — particularly when bidders are managing interest across multiple lots as auctions close. By reducing unnecessary complexity, bidders can focus on the auction itself rather than the mechanics of the platform.
The iRostrum bidder experience has evolved through long-term use across live and timed auctions, shaped by how professional buyers actually engage with auctions under time pressure.
As bidders move through the platform, their context is retained so they can stay focused as the auction unfolds. Buyers can track and prioritise the lots that matter to them, helping maintain clarity at critical moments.
The result is a more controlled bidding environment that supports confident decision-making — particularly for buyers managing multiple opportunities simultaneously.
iRostrum supports a wide range of selling models across the automotive sector:
You can list vehicles directly or invite approved dealers to sell under your brand, maintaining full control of presentation, process, and buyer experience.
iRostrum provides automotive sellers with the infrastructure they need to sell professionally online — without compromising control or credibility.
Run Your Online Vehicles Auctions With Confidence
Book a demo
