Professional auction software for high-value agricultural and industrial assets. Run secure, branded online auctions for machinery, equipment, and industrial assets — built for professional auctioneers who need control, clarity, and reliability.
iRostrum works closely with professional auctioneers specialising in agricultural and industrial asset sales, delivering auction technology designed for complex, high-value environments.
Since 2023, we have collaborated with leading auctioneers across the UK and Australia to develop sector-specific functionality that supports large inventories, varied asset types, and demanding auction conditions. Our clients operate in fast-moving, asset-intensive environments where bidder confidence, operational stability, and process integrity are essential.
Whether you are selling individual machines, running high-volume equipment auctions, or managing full industrial site clearances, iRostrum provides the clarity, transparency, and performance required to deliver credible auction outcomes.
Built for Professional Auctioneers
iRostrum is purpose-built for auctioneers running competitive bidding processes for agricultural and industrial assets.
The platform provides a controlled, auditable auction environment that supports professional standards, governance, and bidder confidence — enabling you to deliver auctions that stand up to scrutiny and reflect your expertise.
Designed for High-Volume, High-Pressure Auctions
Agricultural and industrial auctions often involve large numbers of lots, varied asset types, and intense bidding activity as auctions approach close.
iRostrum is designed to remain stable under pressure, supporting high levels of concurrent bidding while maintaining a clear, structured user experience. The platform reduces operational friction and provides a single, defensible auction process — from bidder registration through to post-sale reporting.
Maintain full control of your auction brand and buyer experience.
Manage bidder payments securely and efficiently.
Protect your auctions, bidders, and reputation.
A Simpler, More Intuitive Bidding Experience
Many bidders using iRostrum-powered auctions are highly experienced, regularly participating in sales run by established national and international auction houses.
Consistent feedback highlights that the iRostrum bidding experience feels simpler, clearer, and more intuitive — particularly when managing multiple lots as auctions approach close.
By removing unnecessary friction and complexity, iRostrum enables bidders to focus on the auction itself, rather than the mechanics of the platform. This clarity improves bidder confidence, reduces errors, and supports stronger participation during high-pressure auction closes.
Designed Around Real Bidding Behaviour
iRostrum’s bidding experience has been refined over more than a decade of running live, timed, and high-value auctions. Rather than forcing bidders to adapt to the platform, the platform adapts to how bidders actually behave.
Bidders can browse auctions seamlessly on any device, with the platform retaining their search results, filters, and selections as they move forwards and backwards. This ensures bidders never need to repeat searches or reapply filters as they explore lots.
Many bidders naturally build shortlists as they browse — identifying lots of interest before bidding begins. iRostrum supports this behaviour by allowing bidders to:
As bidding intensifies, iRostrum prioritises lots closing soonest, helping bidders stay focused and avoid missing opportunities — particularly in auctions with large numbers of lots closing in close succession.
For auctioneers, this results in fewer bidder issues, smoother auction closes, and greater confidence in the integrity of the process.
Professional auctioneers running agricultural and industrial auctions — where asset complexity, bidder confidence, and defensible processes matter.
You’ll recognise yourself if you are:
Agricultural & Industrial Auctioneers: Running online auctions for machinery, equipment, vehicles, or industrial assets — and requiring a professional auction platform that reflects your credibility, not a third-party marketplace.
Asset Disposal & Site Clearance Specialists: Managing structured disposals of surplus, redundant, or decommissioned assets across large inventories, multiple categories, and tight timelines.
Insolvency, Restructuring & Advisory Professionals: Supporting agricultural or industrial insolvency cases where transparency, auditability, and process integrity are essential.
Corporate, Commercial & Public Sector Sellers: Disposing of non-core, surplus, or end-of-life assets — either directly or via appointed auctioneers — and requiring a secure, brand-safe auction environment.
Run Your Online Industrial Auctions With Confidence
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Our overall experience with iRostrum far exceeded expectations. The platform's stability, transparent and upfront pricing with no hidden costs, and ability to deliver tailored solutions for our unique needs were all exemplary. Their exceptional service was even recognized and praised by our legal team. We would highly recommend iRostrum to anyone seeking a reliable and professional online auction platform.
The assistance provided by iRostrum during both the setup phase of the bidding page and the auction itself was exceptional. Despite the time zone difference (we are a company listed in Australia), their team offered 24/7 immediate and highly professional responses to all our queries. Their flexibility in accommodating the required personalizations for our sale was remarkable, and the platform remained stable throughout the two-day auction.
The level of personalization offered in the Registration Management feature was outstanding. Our sale required specific adjustments that directly impacted the post-sale formalization process, and iRostrum handled these seamlessly. Their expertise and attention to detail ensured a smooth and efficient experience, demonstrating their commitment to meeting unique client needs.
The Online Bidding feature was seamless and user-friendly, with no hitches or hiccups during the process. It operated flawlessly across devices, ensuring real-time updates and transparency. Its stability and intuitive design exceeded expectations, enabling a smooth auction experience.
Paolo Triglia, Wellard Group CFO
